In the past, people always talked about "sex", not only ashamed to talk about it, but also red-faced. Especially in the field of popular science education, people are even more shy, and even think that "sex" is a matter of privacy and should not be discussed in the lobby. However, with the development of society, people's education level is getting higher and higher, and the ideological level is gradually opening up, and the growing demand has given birth to the adult sex toys consumer market.
According to data released by the China Research Institute of Puhua Industrial Research, in the past three years, the scale of my country's adult sex toys consumer market has shown an increasing trend, from 68.22 billion yuan in 2018 to 113.44 billion yuan in 2020. At the same time, as of 2020, the market size of my country's adult products B2C enterprises has reached 53.24 billion yuan. This means that the consumer market demand for adult sex toys in my country is increasing year by year, and the growth potential is huge. From talking about "sex" discoloration to increasing demand, what are the factors behind this?
User thinking changes
According to the Seventh National Census Big Data Report, my country has 894.38 million people aged 15-59, accounting for 63.35% of the total population, of which more than 200 million are single people. There is a saying that as long as you are a person, you will pursue low-level desires. With the increase of single people living alone and the growth of desire and demand, it will naturally promote the expansion of the adult sex toys consumer market.
In addition, under the influence of education, young consumers' thinking has changed and their attitude towards adult products is more tolerant. According to data released by iiMedia Research, among the respondents, 34.82% said they wanted to try sex toys, 28.13% thought they were pleasant, and 27.23% maintained a neutral attitude. , and less than 10% of respondents expressed rejection.
E-commerce platform development
Although the early adult sex toys market has become large, due to the influence of conservative concepts, these stores are usually opened in the corners of streets and alleys. If you need to buy, you have to sneak into the store at night to prevent embarrassment, and privacy has become a problem. The main drag on sales of adult products. But with the development of e-commerce platforms, this awkward deadlock has been gradually broken.
E-commerce platforms can protect user privacy to a certain extent, thereby avoiding the embarrassment of offline purchases. The data shows that since 2016, the transaction scale of my country's adult sex toys e-commerce consumer market has maintained a growth trend. As of 2020, the transaction scale of my country's adult sex toys e-commerce consumer market has reached 62.5 billion yuan.
Audience shift
With the awakening of women's self-awareness, the "her economy" and the consumption mode of "pleasant consumption" have been born, and the focus of e-commerce consumers of adult sex toys has gradually shifted to women. According to data released by iiMedia Research, as of 2019, the growth rate of women's sex toys in my country has reached 67.2%, far exceeding the growth rate of the male market.
We can say that the consumer market of adult sex toys in my country is dominated by young groups, and the female consumer group has played a key role in promoting it.
The scale of the industry expands
With the continuous expansion of the market scale of e-commerce platforms and the increasing number of offline companies specializing in the production of adult products, relevant data shows that as of 2020, there have been more than 263,000 companies specializing in the production of various types of adult products in my country. Among them, more than 29,000 were added in the first half of 2020, a year-on-year increase of 5%. From a comprehensive data point of view, the adult product market is on the rise year by year.
At the same time, the increasingly fierce competition in the adult sex toys industry makes more and more manufacturers invest more R&D funds, various products emerge in an endless stream, and product prices are becoming more and more popular. Industry competition has attracted the attention of capital. With the addition of capital and the addition of funds, the scale of the adult sex toys industry has gradually expanded
Industry has limitations
But it has to be said that every industry development has its limitations. The adult sex toys industry is developing like a raging fire, but in order to obtain high profits, many companies often only focus on quantity rather than quality. If the manufacturer ignores the research on adult products and ignores the experience and feelings of consumers, in such a long-term development, consumers will have distrust of the company's brand, which will lead to the loss of customers and the decline of the company.
Therefore, if adult products companies want to gain a firm foothold in this market, they must not only conceive long-term plans, but also put customer service first. In addition, relevant regulatory platforms and market supervision agencies should increase their efforts to strictly investigate and punish black workshops and merchants selling fake and shoddy products. Only in a standardized market environment can high-quality enterprises stand out.
In general, from the beginning when people always talk about "sex", to the explosive growth of the adult product market, it shows that people have gradually abandoned some conservative concepts. In some ways, this also represents the progress of society and the awakening of women's consumption consciousness. What do you think of adult products becoming a consumption trend? Why not post your thoughts in the comments section!
