Over recent years, with home quarantine becoming prevalent due to the epidemic, the Sex Toys market has seen a surge in demand. This increasing demand has propelled significant market growth. However, navigating this burgeoning market and securing a reliable sex toy manufacturer can be challenging for business people.
While the market for Sex Toys is largely concentrated in Europe and America, manufacturing primarily occurs in China, accounting for approximately 80% of the global Sex Toys market share. As of 2020, over 8000 registered sex toy suppliers were established in China. Therefore, finding a reliable, well-equipped manufacturer in China that aligns with your business model is pivotal for laying a solid business foundation.
The strength of a sex toy supplier can be primarily gauged by their design capacity. Despite the manufacturing process of Sex Toys being relatively straightforward and non-high-tech, the distinctive factor lies in the design. Various manufacturers' vigorous competition for design capabilities has resulted in the market being inundated with Sex Toys of various colors, shapes, and functions.
Although Chinese sex toy manufacturers may lack superior design capacity, they excel in customization capabilities. These manufacturers often manufacture according to foreign Sex Toys brand design schemes or introduce minor modifications to popular foreign brands to develop their own sex toy designs.
It is noteworthy that the absence of self-directed research and development of design among Chinese manufacturers is not due to a lack of ability. Rather, it is a result of the clash between Chinese traditional culture and sex toys, coupled with stringent national examination and approval. Chinese policy disallows the promotion of Sex toys, leading to a dearth of prominent sex toy brands in China. Thus, the majority of manufacturers focus on manufacturing and providing OEM services for foreign Sex Toys brands.
Manufacturers with strong customization capabilities often create tailored products for customers. These customized products' production process and product quality can withstand the long-term test of the market, ensuring stability throughout the manufacturing and delivery process. Therefore, if you aspire to establish your own Sex Toys brand, finding a manufacturer with strong customization capabilities can provide a significant competitive advantage.
Production capacity is fundamentally reflected in the ability to deliver promptly. In terms of this criterion, most Chinese Sex Toys manufacturers score highly. The core differentiator in production capacity lies in its flexibility, which became evidently crucial amidst the unprecedented demand surge for Sex Toys last year. Exceptional suppliers can promptly expand production capacity according to established standards, or leverage the production capacity of sister factories to meet customer delivery requirements.
Quality is the most crucial aspect of a product. A business's growth is contingent upon products receiving positive market feedback. To assess the quality of a sex toy manufacturer's products, you can consider the products from a consumer perspective, visit the factory to understand its manufacturing and testing processes, and conduct side-by-side comparisons of samples from several suppliers. A good factory pays meticulous attention to every manufacturing detail.
Cost control capability is principally reflected in the product's price. With adequate experience in the sex toys industry, especially in manufacturing, you can roughly calculate its production cost based on the samples. The difference between the supply price and the production cost is the factory's profit. Your price negotiation should aim to reach a reasonable factory profit. Avoid significantly forcing prices down, as this can inadvertently compel suppliers to compromise the quality of their products.
Superior manufacturers handle a large volume of orders monthly and possess good negotiation skills for discussions with downstream material and parts suppliers, giving them a price advantage. If these suppliers also have better control over costs and financial expenses, they can supply competitively priced, high-quality products.
Communication ability is crucial for the rapid and accurate reflection of the information that customers pay attention to in manufactured products. This can lead to better market feedback. Excellent sex toy manufacturers have a good sense of service and can stand at the forefront of the market with customers, assisting them with after-sales, feedback, and product corrections.
In China, a myriad of sex toy suppliers exist, each with different scales, products, and business philosophies. Depending on your business type and stage, finding the most suitable manufacturer to meet your needs is crucial for business development.